横山 豊 Yutaka Yokoyama
Japanese IP Design Master.
One of the initiators of the Asian IP Design Competition（https://www.ipcon-acg.com/）
My Story
In 1980, he founded Potato House Product Laboratory, a company focusing on the character business and product creation, based on his experience in the planning department of Sanrio Co. He produced a crepe shop on Takeshita-dori Avenue in Harajuku, which established a youth culture of “eating and walking around with crepes”. At a Wacoal event, he created a huge movement based on the concept of “Giving away panties on White Day”. In 1990, he handed over the management of the company to Yuko Wakabayashi, a former Sanrio employyee, and started a new business development division as exe- cutive producer.He started a new business development division as an executive producer. In addition to producing the souvenir business for the Tokyo Dome BIG EGG, he also spent several years in Taiwan to cre- ate a system for THE DOG’s copyright business.He also stayed in Taiwan for several years to train local staff in creating a system for THE DOG’s copyright business. Currently, he is active in various fields as a new busi- ness developer for the Chinese market and is passionate about cultural exchange between Japan and China.
Design case
Contact Chinese brokers
I’m always looking for new and exciting opportunities. Let’s connect.
In July 2019, a group photo was taken in the conference room of Chengdu Ruidong Center
In September 2019, a group photo was taken in Tokyo, Japan