Hi, I’m Tan Xiaozheng — Super Individual · Art Ecosystem Brand PR

Born in Chengdu in 1983 and a 2004 graduate of CAFA’s first animation class, Tan Xiaozheng is a 20-year industry veteran and founder of the animation community Dongkoh. Now operating as a “Super Individual,” he focuses on Brand PR & Execution. By blending deep consumer insight with high-level visual storytelling, he leverages his expertise in curation, content, and media to help brands precisely connect with art and design circles, ensuring authentic engagement and effective results.

My superpowers

Market Insights

Eliminating cognitive bias for brands entering the Southwest China market by providing authentic and actionable trend reports.

IP Services

Solving the pain points of “soulless” IPs and mismatched collaborations to build a brand image with true penetration.

Media & Video Podcast

Overcoming the dilemma of shallow brand content by translating selling points into long-term digital content assets.

Event Execution

Ensuring both aesthetic quality and operational efficiency for events ranging from major expos to boutique forums—one person, one team.

Projects

Finding Direction 2

Akuan IP design

Contacts