Since 2004, Dongkoh has explored the field of vertical media, providing various vertical media services to the industry through online content dissemination, offline conference salons, and brand and marketing services. Our first curated exhibition, the 2011 “Smart and Clear” Animation Aesthetics Exhibition, was held at Chengdu Langqiao Art Space. In 2012, the Ministry of Planning, Design, and Culture hosted the “Beijing International Animation Expo,” and the animated film “Adventures of the Mysterious World” was promoted in Chongqing and Chengdu, receiving recognition and praise from the industry.

web:dongkoh.com

Our story

More than 20 years ago, Tan Xiaozheng began pursuing a career in design with inspiration, pondering professional media issues in the fields of fashion design, industrial design, and environmental art. China lacked professional media in these fields to promote progress, and students had limited channels to learn about various industries. By chance, Tan Xiaozheng entered the Central Academy of Fine Arts to study animation. In 2003, due to the SARS outbreak, he self-studied at home and discovered online forums. This form of Internet communication made him realize the potential of building online media conveniently and at low cost. After graduating, he taught himself how to create an online forum and later established the brand “Dongke,” representing the animation community. Within weeks, the number of forum registrations rose to 100, attracting 2,000 active animators to share and communicate. Tan Xiaozheng decided to start his own business without hesitation, diving into an ideal career direction, but nearly jeopardizing his employment opportunities and financial stability. Despite many mistakes, he registered Chengdu Dongke Company in 2011 while continuously overcoming challenges.

Dongke’s second product was an electronic magazine launched in 2006, showcasing an ambitious media venture. It aimed to bypass traditional paper media and explore a profitable model for new media. The electronic magazine allowed Tan Xiaozheng to interview and connect with leading domestic colleges, enterprises, and creators. It received support from esteemed educators such as Mr. Xiaoou, Director of the Animation Department at the Central Academy of Fine Arts, Mr. Wu Guanying from the Department of Information Art and Design at Tsinghua Academy of Fine Arts, and Mr. Chen Changzhu from the Animation Department at Chuanyin Chengdu Academy of Fine Arts, becoming their recommended forum website.

In Beijing in 2009, Dongkoh nervously held its first offline conference. With the help of partners, 20 people participated, marking another step forward in exploring online and offline communication.

Now, Dongkoh plans to reorganize its business as a non-profit organization, aiming to promote the steady development and progress of the industry ecosystem. Training and helping more young creators is a key mission for the organization, requiring the participation of more people.

(Illustration: A Jin)

Official：

Xiaohongshu