黄秋野：以设计为核的“泛动画”探索者
[The Profile | 人物名片]
Huang Qiuye: Head of the Department of Media Art Design at the School of Design, Jiangnan University. A visionary educator who graduated from visual communication, he was among the first in China to advocate for integrating animation into the “Design Discipline System”. His mission: exploring the cross-border fusion of animation within visual communication, interactive media, and industrial applications.
01. Cross-border: Reconstructing Boundaries through “Design”
跨界：以“设计”重构动画的边界
In the summer of 2007, Huang introduced a disruptive concept: “Pan-Animation Design”. Unlike institutions focused solely on “cinematic storytelling,” Huang argued that animation is not merely a sub-sector of film.
“We emphasize ‘Animation Design’ rather than just an ‘Animation Major,’” Huang noted. For him, animation is Design Thinking applied to motion. Under this philosophy, animation becomes a core element of visual communication and spatial storytelling, breaking the stereotype of “Animation = Movies” to enter the broader world of commercial design.
02. Curriculum: Strengthening the Talent Structure with Design Genes
课程：以设计基因完善人才结构
To realize “Pan-Animation,” Huang infused the curriculum with a distinct design DNA. He mandated courses in graphic design, interface design, and even spatial and exhibition design.
“Whether it’s 2D or 3D, understanding space and visual communication is the bedrock,” Huang explained. By adding design psychology and advertising strategy, he aimed to produce Composite Talents—professionals who master animation laws while possessing elite commercial design capabilities.
03. Industry-Academia: Building the “Expressway” to the Market
产学研：建立通往市场的“直通车”
As a leader, Huang faced the reality of the job market with cold-eyed logic. He realized that while pure art is a narrow gate, the market for industrial applications is vast.
By 2005, Jiangnan University had established top-tier multimedia and virtual technology centers. Huang built a network of experimental bases across major Chinese hubs, encouraging students to complete graduation projects within enterprises. The “Jiangnan Edge” isn’t about how “realistic” a drawing looks, but about Design Creativity and Market Application.
04. Vision: Finding Clarity Amidst Opportunity
展望：在机遇与潜力中寻找清醒
In 2007, the industry was a mix of opportunity and blind optimism. Huang remained focused on one goal: growing “specialized fruit” from the tree of a design school—fruit different from that of film academies. He envisioned his students finding their coordinates in emerging fields like interactive entertainment and digital publishing by leveraging their unique design backgrounds.
[Dongke Retrospective | 动客回顾]
Huang Qiuye’s “Pan-Animation” concept was remarkably prophetic. As animation leaped off the silver screen into human-computer interaction, his persistence effectively carved a shortcut for Chinese animation into the era of “Big Design”.