Hi, I’m Tan Xiaozheng — Brand Strategy · Market Research · Creative Consultation
品牌战略 · 市场调研 · 创意顾问
Born in Chengdu in 1983, Tan Xiaozheng graduated in 2004 from the inaugural animation program at the Central Academy of Fine Arts (CAFA). As the founder of Dongkoh, a pioneering community for animation professionals, he brings over 20 years of cross-industry expertise. Today, he operates as a strategic brand consultant, market researcher, and creative director, integrating deep consumer insights with high-level visual storytelling.
1983年出生于成都，2004年毕业于中央美术学院（CAFA）首届动画专业。作为资深动画人社群“动客（Dongkoh）”的创始人，拥有超过20年的行业深耕经验。如今，他致力于品牌战略顾问、市场调研及创意总监等多重角色，将深度的消费者洞察与高水准的视觉叙事能力完美融合。
My superpowers
Brand Research & Consumer Insights (品牌调研与洞察)
Focus: Luxury retail, street culture, and urban commercial trends.
Case Study: In-depth consumer research at Chengdu’s core commercial hubs (Taikoo Li, SKP, IFS).
核心： 奢侈品零售、街头文化与城市商业趋势研究。
案例： 成都核心商圈（太古里、SKP、IFS）深度消费者访谈与趋势报告。
Brand Consultancy & Intellectual Property (品牌顾问与IP管理)
Focus: Strategic brand “trilogies,” IP protection, and integrated communication.
Heritage: Leveraging two decades of leadership in the animation and creative industries.
核心： 品牌管理“三部曲”、知识产权保护与整合营销传播。
底蕴： 依托20年动漫与创意行业的领导力经验。
Creative Direction & Curation (创意总监与策展)
Focus: Experimental exhibitions and brand storytelling.
Projects: “PASS” and “ZHUA” global online exhibitions, blending capital narratives with street life.
核心： 实验性展览策划与品牌叙事。
项目： “PASS”与“ZHUA”全球在线展览，探讨资本逻辑与街头生活的交汇点。
Art & Media Operations (艺术自媒体运营)
Case Study: Two years of strategic brand operations for BACKWALL.
Focus: Content-driven community building and emotional storytelling.
Core Logic: Mastering the transition from product-centered to “Person-Centered” branding. Expert in utilizing new media platforms to build brand authority and emotional resonance.
核心： 艺术媒体品牌《后墙 (BACKWALL)》两年的实战运作。
焦点： 内容驱动的社群构建与情感叙事。
底层逻辑： 实践“品牌人格化”转型。精通如何利用新媒体平台建立品牌公信力与情感共鸣，将传播效果从简单的曝光转化为深度的文化影响力。
Biography
With over 20 years of expertise in the animation industry and talent ecosystem building, Tan Xiaozheng sits at the vanguard of new media and brand PR. He provides SMEs with integrated solutions that harmonize visual design with strategic communication. From luxury market research in Chengdu to IP development for the creative sector, Tan’s work is defined by a unique blend of high-level curation and hands-on execution. He specializes in transforming brand identities into cultural narratives that resonate across modern media platforms.
谭小正是一位活跃于新媒体与品牌公关交汇领域的跨界设计师与战略顾问。二十余年来，他致力于构建动漫产业的人才生态系统。随着新媒体环境的演变，他开发了一套从设计到传播的整合品牌解决方案，并为中小企业量身定制公关策略。谭小正深耕动漫领域的广告执行与品牌传播，凭借创新精神与实战执行力，持续提供专业的IP开发与品牌提升服务。
Projects
Finding Direction 2
#activity
Animation + Industry Collaboration to Usher in a New Era!
Akuan IP design
#design
From March to May 2019, provided brand upgrade and IP design services for Sichuan Baijia Akuan Food.
News
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A Visit to He Liping’s Studio in Siyi Village, Chengdu
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The conversation took place on a quiet afternoon on&nbs
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Artist: Tan XiaozhengWorks: Series of 6 PaintingsMedium