Hi, I’m Tan Xiaozheng — Super Individual · Art Ecosystem Brand PR
Born in Chengdu in 1983 and a 2004 graduate of CAFA’s first animation class, Tan Xiaozheng is a 20-year industry veteran and founder of the animation community Dongkoh. Now operating as a “Super Individual,” he focuses on Brand PR & Execution. By blending deep consumer insight with high-level visual storytelling, he leverages his expertise in curation, content, and media to help brands precisely connect with art and design circles, ensuring authentic engagement and effective results.
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My superpowers
Market Insights
Deeply rooted in Chengdu’s core business districts, specializing in luxury retail, street culture, and HNWIs in-depth interviews.
Eliminating cognitive bias for brands entering the Southwest China market by providing authentic and actionable trend reports.
IP Services
CAFA animation background with 20 years of industry experience, bridging artistic resources with commercial IP transformation.
Solving the pain points of “soulless” IPs and mismatched collaborations to build a brand image with true penetration.
Media & Video Podcast
Leveraging the @backwall media perspective to produce in-depth dialogues and video narratives centered on human-centric logic.
Overcoming the dilemma of shallow brand content by translating selling points into long-term digital content assets.
