Field Research
for Brand Decisions.
Backwall Design Studio provides lightweight research services for brands, IP projects, consumer scenarios and communication strategy: questionnaire design, field interviews, target-consumer conversations, audio transcription and insight summaries.
Three cases,
three research contexts.
The following cases disclose only the research type, sample scale, field context and working method. Client-side findings, raw recordings, internal conclusions and commercially sensitive details are not disclosed.
Kuiba II at a Chengdu animation exhibition:
300 audience questionnaires.
In 2013, an on-site audience questionnaire was conducted around the animated feature film Kuiba II at a Chengdu animation exhibition, collecting feedback from animation-event visitors and potential film audiences.
Sichuan Baijia Akuan Food:
pre-upgrade consumer research.
In 2019, a small-scale internal target-consumer research project was conducted for Sichuan Baijia Akuan Food before a brand-upgrade engagement, supporting decisions around visual identity, packaging direction and target-audience perception.
Four Chengdu commercial districts:
target-consumer street interviews.
In 2026, Backwall supported an outsourced research assignment for a Shanghai PR company, conducting offline street interviews across four key Chengdu commercial districts with 12 target consumers, followed by questionnaire collection, audio transcription and summary.
Research is not big data.
It is field judgement.
Backwall’s research service is designed for focused, vertical projects that need fast, useful direction. The goal is not large-scale data volume, but clear target definition, real-world contact and actionable conclusions.
Questionnaire Design & Execution
Question structures designed around project goals, suitable for exhibitions, events, commercial districts, retail spaces and target-user validation.
Target-Consumer Interviews
Small-sample interviews around brand perception, purchase motivation, visual preference, consumption scenarios and competitor impressions.
Street Interviews & Field Observation
Contacting target groups in real commercial environments and documenting language, behaviour, scenarios and immediate feedback.
Audio Transcription & Insight Summary
Turning questionnaires, interviews, recordings and field notes into usable materials for brand, design, PR and communication teams.
A compact
research workflow.
Every research assignment begins with a clear research question, moves into field execution, and returns to brand, design or communication decisions.
Define what needs to be judged.
Brand perception? Packaging direction? IP acceptance? Communication feedback? No clear question, no useful sample.
Small samples still need boundaries.
Define the audience, scene, city, commercial district, interview method and documentation format before fieldwork begins.
Listen in the real environment.
Exhibition questionnaires, street interviews, consumer conversations, audio documentation and field observation.
Turn raw material into judgement.
Summarise questionnaires, recordings, consumer viewpoints, keywords and actionable recommendations for the next brand or design step.
Research cases can be shown. Client secrets cannot.
When presenting research cases publicly, Backwall Design Studio only discloses the project type, field context, sample scale, research method and service capability. Undisclosed client information, raw consumer recordings, full questionnaires, internal findings, budgets, channel strategy and commercial conclusions remain confidential.
Suitable for brand upgrades, IP positioning, packaging design, PR communication, exhibition feedback and commercial-district consumer observation. Start with a clear research objective.