TANXIAOZHENG

Tanxiaozheng.com — Artist Forest Reference Layout
Tan Xiaozheng artist / operator / founder OOPI business portal Backwall art media Dongkoh industry archive Black Rabbit & Pink Pig signature IP Research interviews / insight Design identity / packaging OPC one-person content PR Event cinema / campaigns
Design proposal / Based on current tanxiaozheng.com content

From portfolio grid
to living ecosystem.

This page is a design introduction for tanxiaozheng.com, not a finished homepage. The current site already defines Tan Xiaozheng as a 22-year operator across vertical media, animation, art, and IP business. This proposal translates that content structure into an “artist forest”: one operator, many project worlds, and a clearer business path.

Design goal

The visual system should not look like a standard agency website. It should make Tan Xiaozheng’s long-term practice visible: OOPI as the business entrance, Backwall as art media, Dongkoh as animation-industry memory, IP Bible as visual assets, and Black Rabbit & Pink Pig as the signature emotional IP.

Content
translation.

The current website content is reorganized into a visual ecology. Each flower becomes a navigational and conceptual node.

Business entranceOOPIBrand PR, visual identity, IP services and project brief entry.
Art mediaBackwallArt interviews, criticism, editorial rhythm and cultural connection.
Vertical mediaDongkohAnimation industry archive, events, salons and long-term media memory.
Signature IPBlack Rabbit & Pink PigA visual world, emotional structure and audience relationship built from zero.
ServiceDesignBrand identity, IP design, packaging and visual systems.
ServiceResearchConsumer insight, interviews, questionnaires and field notes.
ServicePR EventCulture execution, cinema screening and campaign delivery.
One-person entrepreneurshipOPCThe Solo Founder’s Manual and the experience of building alone.

Business
path.

The design keeps the artistic personality, but it still needs a clear path for brands, PR teams and IP agencies.

01 / 4A · PR

Culture
execution

For campaigns that need art-world access, taste control and on-ground delivery.

02 / Brand

Content
identity

For brands that need a sharper cultural voice, visual direction and IP expression.

03 / IP Agency

Co-brand
assets

For partners looking for character worlds, licensing scenarios and visual assets.

“Four worlds, one operator — now arranged as a living forest, not just a portfolio grid.”

Design direction for tanxiaozheng.com